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Are Bathtubs Making a Comeback? (Yes.)

December 17, 2025 By Just For Buyers Realty

photography of woman on bathtub covered with white bubbles

For years, bathtubs were one of the first things homeowners ripped out during a renovation.

The thinking was simple: bigger showers felt more modern. They looked clean, took up less space, and matched fast-paced lifestyles where no one had time to soak. Walk-in showers became the gold standard, especially in primary bathrooms — and tubs slowly disappeared.

But something has shifted.

Today, bathtubs are quietly making a comeback, and buyers are asking for them again.

Why Buyers Are Falling Back in Love With Tubswhite ceramic bathtub near window

This trend isn’t about going backward. It’s about how people want their homes to feel.

After years of busy schedules, work-from-home life, and constant screens, buyers are craving spaces that feel calm and restorative. Bathrooms, in particular, are no longer viewed as purely functional rooms. They’re becoming personal retreats.

Modern bathtubs fit right into that mindset.

Today’s tubs are nothing like the builder-grade versions of the past. Deep soaker tubs, freestanding designs, and spa-inspired styles are showing up in new construction, renovations, and buyer wish lists alike. They’re less about utility and more about comfort.

Showers Still Rule — But Options Matter

This doesn’t mean showers are going away.

Large, walk-in showers are still high on almost every buyer’s list. What’s changed is the idea that a bathtub is unnecessary. Many buyers now want both — a shower for everyday use and a tub for when they want to slow things down.

When done right, having both makes a bathroom feel more complete, more flexible, and more luxurious.

Who Is Asking for Bathtubs Again?

It’s not just families with small children.

Buyers across multiple demographics are showing renewed interest in tubs, including:

  • Wellness-focused buyers who see bathing as stress relief

  • Professionals with demanding schedules

  • Empty nesters planning to stay in their homes longer

  • Buyers thinking ahead to resale value

In some cases, buyers will walk away from an otherwise perfect home if there’s no bathtub at all in the primary bathroom.

When Does Adding a Tub Make Sense?

Of course, not every bathroom needs one.

Adding a bathtub makes the most sense when there’s enough space to do it well. Squeezing a tub into a small bathroom can make the entire room feel awkward and cramped — which is never the goal.

In many homes, the best approach is balance: a tub in the primary bathroom, showers in secondary bathrooms. That setup tends to appeal to the widest range of buyers without sacrificing function.

A Trend That’s About Lifestyle, Not Just Design

The return of the bathtub says less about design trends and more about lifestyle priorities. Buyers aren’t just shopping for square footage anymore — they’re looking for homes that support how they want to live, relax, and recharge.

The Buyer Advantage

At Just For Buyers Realty, we help clients look past headlines and trends to understand what actually adds value in today’s market. Whether you’re buying, renovating, or planning ahead, it’s important to know which features truly matter to buyers — and which ones are simply momentary fads.

Bathtubs may have been written off for a while, but for many buyers, they’re proving to be worth soaking over again.

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Office: (910) 202-4813

Email: info@justforbuyersrealty.com

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5 Silva Terra Drive, Suite 140
Wilmington, NC 28412
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