Shallotte, N.C- Cities have nicknames. If I said “Port City,” or “Crescent City,” or “The Windy City,” you’d know exactly where I was talking about. Towns, on the other hand, do not have nicknames. Maybe they should. If Shallotte had a nickname, it may very well be “the In-Between” town.
The Brunswick County community is in-between, in the middle, or as folks in real estate say “centrally located” to a number of other locations. It is the halfway point between Wilmington and Myrtle Beach (Shallotte is 33 miles from the Wilmington city limits and 35 miles from Myrtle Beach.) It is in between any of the beaches in Brunswick County- about a 15 minute drive. And if you’re hungry it is in the middle of the seafood restaurants in Southport or Calabash.
And now some developers are betting big that “in the middle” is exactly where you want to be.
Several new projects are going through the approval process with the town council. If each once is passed then Shallotte, which currently has a population of just under 4,000 people, could double in size.
“With such a competitive market and prices going up, more and more people are willing to move further and further out,” said Jason Holley who serves with his wife Kellie as southern Brunswick County experts at Just For Buyers Realty. “Of course, this is especially true for those who can work remotely. If you don’t need to commute, and you can get more home for your money, then Shallotte is a great place to live.”
The most recent project to get approved is a 366 unit apartment complex called Tides of Shallotte. The plans call for a 12 building complex that will be developed in two separate phases.
The town has also approved plans for new neighborhoods or expansions of existing communities, giving those who want to buy more options:
| Subdivision | Approved Homes |
| Highland Forest | 92 Townhouses |
| Wildwood | 244 Single Family Homes (4 phases) |
| Sharon Creek Crossing | 49 Single Family Homes |
| Summer Walk | 145 Single Family Homes |
| Creekside Landing | 154 Single Family Homes |
“At at minimum, we’re essentially about to double the size of Shallotte,” Mayor Walt Eccard told the StarNews. “It may be even two-and-a-half or three times that, depending on how many people per unit come in.”
“All of Brunswick County is exploding” said Holley, “But you are really seeing the growth most rapidly in Shallotte. That’s in part because of its central location, but it is also because there is an abundance of available land to develop. It’s like the old movie line, developers are convinced that if they build it…people will come. ”