If you’re considering buying investment properties, the Cape Fear region is worth a serious look. A recent study from the financial advisory website SmartAsset ranked the wealthiest counties in North Carolina, and it turns out our area has plenty to offer.
SmartAsset ranked counties across the U.S. by crunching numbers on median income, property value, and investment income from short- and long-term rentals. Their findings highlight why the Cape Fear region is an attractive spot for investors.
New Hanover County Shines
Here’s where it gets exciting for us in the Cape Fear region. New Hanover County ranks No. 7 in North Carolina for investment income, with a median of $70,669. That’s a big deal, especially when compared to neighboring counties like Pender (No. 35, $46,314) and Brunswick (No. 49, $40,039).
What’s even more impressive? New Hanover climbed 10 spots in rankings when looking specifically at investment income, making it the only Wilmington-area county to crack the top 10 in any category.
Short-Term Versus Long-Term Rentals
When deciding between owning a short-term rental, like an Airbnb, and a long-term rental with a year-long lease, it’s important to weigh your goals and the pros and cons of each. Short-term rentals can offer higher income potential, especially in tourist-heavy areas, but they come with more hands-on management, seasonal demand fluctuations, and potential local regulations.
Long-term rentals, on the other hand, provide steady, predictable income and require less frequent tenant turnover, though the rent may be lower compared to the peak-season rates of a short-term rental. Think about how involved you want to be, your area’s rental market, and your tolerance for financial ups and downs before making a choice.
“At Just For Buyers Realty, we’ve helped countless investors find the perfect property, whether they’re focused on short-term or long-term rentals,” said Scott Saxton, Broker-in-Charge. “For short-term rentals, we often recommend looking near the beach or in downtown Wilmington—those homes may cost more upfront, but they tend to generate higher income thanks to tourist demand. On the other hand, long-term investors should prioritize factors like good neighborhoods, proximity to quality schools, and steady tenant appeal to ensure a consistent and reliable income stream.
A National Perspective
If you’re wondering how North Carolina stacks up nationally, the top U.S. county for investment income is Teton County, Wyoming (home to Jackson Hole and Grand Teton National Park). Teton’s numbers are jaw-dropping, with a median investment income of $1.1 million and a median home value of over $2.2 million.
While New Hanover’s $70,669 doesn’t come close to Teton’s figures, it’s still a standout performer in the state and worth considering if you’re exploring where to invest next.
The Bottom Line
For those eyeing investment properties, New Hanover County—and the broader Cape Fear region—offers plenty of reasons to take a closer look. Whether you’re new to investing or a seasoned pro, the combination of strong investment income, rising rankings, and local appeal make this area a great place to grow your portfolio.
If you want to learn more about investment opportunities or the differences between short-term and long-term rentals, Just For Buyers Realty is here to help. Have a conversation with one of our expert agents today by calling 910-202-4813.