Wilmington’s appeal isn’t just a local secret anymore — the numbers prove it. According to newly released figures from Visit North Carolina, domestic and international visitors to New Hanover County spent nearly $1.14 billion in 2024, a 1.5% increase over 2023. That’s more than a billion dollars flowing into the region through hotels, restaurants, shops, attractions, and vacation rentals.
For investors, those figures tell an important story. Tourism here isn’t slowing down. It’s climbing.
“This is exactly why our region is such a smart place for short-term investment properties,” said Scott Saxton of Just For Buyers Realty. “Tourists are coming in larger numbers every year, and they need places to stay. Investors who purchase the right property here can tap into a market that’s not just steady, but growing.”
The Cape Fear region has long been a destination for its mix of beaches, history, and culture. From Wrightsville Beach’s waves to the Riverwalk in downtown Wilmington, the area offers a little something for everyone. Those attractions keep visitors coming back — and their repeat business keeps the tourism economy strong.
With more than $1 billion in annual visitor spending, tourism is now a key driver of the local economy. For those considering where to put their money, Saxton says this makes Wilmington one of the most compelling markets in the Southeast for short-term rental properties.
“It’s not just about owning a piece of paradise,” Saxton added. “It’s about owning a property that works for you. With tourism continuing to grow, there’s a unique opportunity to combine lifestyle and investment.”
For more information on short-term investment opportunities in the Wilmington area, contact Just For Buyers Realty at 910-202-4813.